Smug Leaders: What Good are They?
[December 28, 2017] In 1962, Avid Rental Car was losing money and looking to reinvent itself.1 Avis was trailing behind the market leader Hertz, so they hired an ad agency which came up with the slogan, “When you’re only No. 2, you try harder … or else.” Avis executives were terrified of failure; one thing they were not… Read More »